Don’t Choose Flash For Your New Site
Flash is a cool thing to have on the site and it will make people go “wow” for perhaps the first time you see it, after that it can get a bit annoying. Once the first look it will start to get very old very quickly to people and they will start to get a bit annoyed by how long the site is taking to load.
99.9% of the time flash will give you a usability disease. There are some good designs of flash and it has to be said that when it is done right it looks simply fantastic but most of the time they are just awful websites.
So why does flash degrade websites?
Encourages Design Abuse
Breaks Fundamental Interaction Principles
Directs Attention For The Site’s Value
When people are thinking of having a site designed they will often think that flash animation will bring a lot of people to the site when it wont. Of course it will if it is a decent looking bit of flash but the chances are you are not going to have the budget to have a great lookign flash site built.
Of ocurse one of the other problems is time, it takes a long time to design a site like this. It will take a very long time to get the animation together and this is simply for the home page, imagine if you wanted the entire site to be flash?
A small bit of flash on the site can be very useful indeed and look brilliant but I would never say to go too far with it as it just takes too long to load.
If you are struggling to realise just how you want your site designed then I suggest getting a decent web design team involved.
Of course if you have a site and it isn’t doing well you could bring in the SEO team.
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